SAC Concert Series Shines its Spotlight on Old Dominion Rapper
Old Dominion is overflowing with talent. In many ways, undiscovered talent, but SAC is hoping to brighten the spotlight for these artists.On Feb. 12, Feb. 21, Feb. 28 and March 7 at 12:30 p.m. in North Cafe, SAC will be hosting a concert series featuring artists from ODU’s community.One of the concert series featured artists is rapper and music engineer, Era Hardaway. Hailing from Fredericksburg, 19 year old Era Hardaway is creating a path all his own.With a DJ as a father, it is no surprise that the young rapper took to music. Era Hardaway began making beats in the seventh grade. He carried his love into his high school years and began rapping his eleventh grade year. He hasn’t looked back since. Era released his first mix tape, “Yeah, I Rap,” in April of 2010. Luckily, the project was well received by his hometown.Fondly, the rapper smiles as he remembers how he promoted and distributed the CD. “I saved up money, made hard copies and passed them out around my school. I even performed at the school. They were huge supporters,” said Hardaway.Shortly after, he released a collaborative mix tape, “The Undiscovered (L.O.O.K)” in August 2010 with fellow Lost Artistry member, Ja-P. He then released “Yeah, I Rap 2” in June 2011.With his hometown fully supporting him, it was time Hardaway thought it was time to branch out.Using social media as a platform to promote his music, Hardaway has been able to connect with not only other Virginia artists, but also artists from surrounding states. He makes no secret of the major role social media and social networking has played in his career thus far.“Social media has played a big part in my career. If it wasn’t for social media I don’t think I would have met the people I’ve met so far,” he said.Although Hardaway had already generated buzz surrounding his music before attending ODU, he did not allow that buzz to stifle him. Now, he continues to push and challenge himself creatively.