Q & A with fashion designer Michael Fletcher
Michael Fletcher, a current fashion major at Old Dominion University, debuted his 2014 fall collection. His brand, Mikey Roxx, offers comfort, durability and style. With the help of Jay Melendez, Reggie Felipe and Carter Nunnally, the dynamic group is heading toward the top.
So tell me a little about yourself.
“I was born in Portsmouth, Va, and I went to Virginia State University first, then I transferred here [to ODU]. At VSU, I studied Graphic Design and… it was a different experience…I had this small voice telling me “you should just go back to the crib and focus on your brand, it’ll take you far.”
Where do you find your inspiration?
“In architecture, people, [the] Internet…just everyday walking around campus. I look at people’s outfits, shoes… and how people wear it.”
What is your definition of fashion?
“My definition of fashion is comfortable.”
What do you enjoy most about designing clothes?
“The research part. I know that’s weird, but I like studying and actually figuring out what people like, what looks right and what fits on their bodies…The everyday person wants waterproof clothes, something that won’t get scuffed…something that’s durable.”
Who is your favorite designer? Have they influenced your style of dress?
“Alexander Wang, Mark Parker…the head of Nike, Tinker Hatfield…he made all the best Jordans and Yohji Yamamoto…They stick to the comfortable thing I was talking about. They really pay attention to functionality…[and] how things work.”
Who is your target market?
“The age range is between 18 to 30, middle upper class [and] people who are [in the] budget market…[and] prefer products that can be worn multiple times. That’s why I pay attention to durability. When I’m designing clothes and I get the sample I mess with it, wash it, pull it and try to rip it apart.”
What are your future plans for Mikey Roxx Brand?
“I want to ultimately have a lifestyle brand. Similar to Nike, but not so much geared towards athletes. I want it to be more for the everyday person…they want to look stylish and have versatility when they wear clothes. And also I want to have a brand experience…maybe…a music and arts festival every year…and a scholarship fund, it’ll be called “Made for Heroes.””
What is some advice you could give to upcoming designers?
“Don’t quit. Stay consistent. In the beginning it’s the hardest because you actually have to get people to like something…you have to sway people’s opinion. You’ve got to be creative, you have to realize there are a million clothing lines…and what makes you different. Then you have to think do you really want a clothing line…or do you want a brand?”
Photo by Felipe Brothers Production