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Mace & Crown | June 25, 2017

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Vinyl Gets Its Groove Back in Downtown Norfolk

Vinyl Gets Its Groove Back in Downtown Norfolk

Lindsey Lanham

Staff Writer

In recent years, there’s been a resurgence of vinyl records, meaning that there’s also been a growth in record stores. Taking advantage of the rebirth of vinyl, Paul Levine opened The Groove Record Shop in downtown Norfolk.

Located on Granby Street in Norfolk, only one block over from MacArthur Center, The Groove opened in 2014 after Levine got an email from a friend at Capital Records.

“I get an email in big letters: ‘It’s time,’” Levine recalled. He said that he has noticed a definite surge in vinyl sales in recent years, and could not be happier that vinyl is coming back.

“Listening to digital…You’re just listening to songs. When you put on an album, you’re listening to music,” Levine said.

The Groove keeps a solid collection of music ranging from Bowie to The Fugees, Run The Jewels to Adele. Curating a diverse collection is something that The Groove has always prided themselves on.

Rows of vinyl records fill The Groove Record Shop in downtown Norfolk. Photo courtesy grooverecordshop.com

Rows of vinyl records fill The Groove Record Shop in downtown Norfolk. Photo courtesy grooverecordshop.com

Levine has always strived to make The Groove a comfortable place for his customers to come and relax. Though he admittedly may not know any of the current hits, he can offer help to anybody looking to get into old school rock.

Whether you’re a vinyl collector or just beginning to get into the hobby, The Groove Record Shop is the perfect place to stop by and ask for recommendations, pick up the latest release or even just to hang out on a Saturday.